The Agentic Web Has Arrived: How AI Is Reshaping Internet Interactions and the Attention Economy

AI agents are rapidly taking over web browsing, shopping, and information retrieval tasks from humans, steering the internet from a human-centric model toward a machine-dominated Agentic Web. The ecosystem is currently advancing along two paths: agents with computer-use capabilities that mimic human clicks in browsers, and direct backend connections through dedicated plugins. However, this directly disrupts traditional media and e-commerce models that rely on web clicks and display advertising.